Slides For Online PR Class At General Assembly Hong Kong

On 25 March, 2014 I taught a class at General Assembly Hong Kong on online PR. The focus was on startups, but the information in the presentation is relevant to any business interested in doing online PR. Topics covered include how to pitch journalists directly, how to attract media attention through content marketing, and how to use services like HARO to get direct access to journalists. Here is the full slideshow. Any questions?